To be able to do our best work and live up to the individual excellence defined in Individual Habits & Expectations, we need to match company priorities and projects to individual talents and relative strengths. To maximize performance and achieve more output in less time, we need to have as many team members at any given time operating in their Zone of Genius.
What is the Zone of Genius? Great question. There are four zones of work:
Some people worry that if each of us operates solely in our Zone of Genius that no one will be available to do the un-fun stuff. This is a false fear. There are many personality types. For every activity that feels un-fun to you, there is someone out there who not only excels at it, but loves it.
Of course, at any given time, it is inevitable that we will be spending some time in the Zones of Excellence and Competence (we should explicitly minimize time in the Zone of Incompetence). But we should strive to maximize time in the Zone of Genius. To do this we all need to be transparent about what our Zone of Genius is, and then map all activities to the right people.